Social Media Lead Force Blog

By Christie Slaton Zgourides   In the lead-to-sale conversion race, businesses can get trapped obsessing over funnels, KPI, pipeline velocity, and the latest trendy strategies. Meanwhile, they often ignore the simplest and lowest-cost measures  that turn prospective customers into paying clients. Tracking data and having quantifiable information are, of course, necessary for business, but the basics should not be lost  in the process.     Success Begins With An Effective Onli

By Christie Slaton Zgourides     “Social Media Lead Force is a no-brainer for trades. If I didn't own a trade business, I would start one...

By Christie Slaton Zgourides     Joining Social Media Lead Force already sets your business apart.  While many other businesses continue to rely on word-of-mouth, in-person networking, or other forms of online marketing, SMLF members understand that homeowners and other potential customers are turning to social media first when they need a job done.  Being part of a social media lead group not only puts your company first in line to meet customers where they are, but membersh

If you think social media is still a place for selfies and cat videos, then you are missing out on the serious business of social listening and its power to convert leads into profitable business. As social media users became customers searching for products and services through their friends and group connections, they unknowingly created the most powerful space for businesses to connect with new customers. An active social media presence is no longer an option or luxury b