Social Media Lead Force Blog

By Christie Slaton Zgourides and Angela Chong    If you’re a Social Media Lead Force member seeing steady leads and new business, congratulations — you’re doing something right. You understand how to work the system, follow up properly, and convert opportunities into real results. That puts you ahead of many businesses already.   The next question is: what happens when someone checks out the rest of your online presence?  What do they see? Does your content reflect a strong,

By Christie Slaton Zgourides    This has been a breakout year for Social Media Leads Force . What started as a simple idea — monitoring community conversations and connecting ready-to-buy homeowners with reliable local businesses — has evolved into a trusted, high-performing lead engine.  Member businesses closed thousands of dollars  in new work each month, and the done-for-you social listening model proved that real-time engagement beats traditional advertising.   As the ye

By Christie Slaton Zgourides   In the lead-to-sale conversion race, businesses can get trapped obsessing over funnels, KPI, pipeline velocity, and the latest trendy strategies. Meanwhile, they often ignore the simplest and lowest-cost measures  that turn prospective customers into paying clients. Tracking data and having quantifiable information are, of course, necessary for business, but the basics should not be lost  in the process.     Success Begins With An Effective Onli

By Christie Slaton Zgourides     “Social Media Lead Force is a no-brainer for trades. If I didn't own a trade business, I would start one...

By Christie Slaton Zgourides     Joining Social Media Lead Force already sets your business apart.  While many other businesses continue to rely on word-of-mouth, in-person networking, or other forms of online marketing, SMLF members understand that homeowners and other potential customers are turning to social media first when they need a job done.  Being part of a social media lead group not only puts your company first in line to meet customers where they are, but membersh

If you think social media is still a place for selfies and cat videos, then you are missing out on the serious business of social listening and its power to convert leads into profitable business. As social media users became customers searching for products and services through their friends and group connections, they unknowingly created the most powerful space for businesses to connect with new customers. An active social media presence is no longer an option or luxury b